I was the adidas experiential brand lead for the 2014 and 2015 Boston Marathons. I was responsible for leading the team to design and create a one-of-a-kind consumer activation and pop-up retail store featuring the recently launched adidas Boost running shoe at the Boston Marathon expo center.

Results: The retail booth presence at the 2014 Boston Marathon generated 1M+ onsite impressions and $3.4M in sales in 3 days, a 125% increase from the previous year.

During the 2014 MLS Cup in Portland, OR, our team transformed Pioneer Courthouse Square to come alive with a soccer field, exciting fan activities, autograph sessions with soccer greats, and, at the focus of it all, the entertainment stage for celebrity interviews, live concerts, DJ’s, and more.

My role: Drive strategy, brand awareness, creative direction, programming, event execution, manage project budgets, and agency partnership.

The Results: Over 10,000 consumers visited the square during the week-long festivities.

To promote the release of Derrick Rose's new D Rose 2 basketball shoe, our integrated Marketing team engaged the community with a money-can't-buy experience. We invited D Rose's Facebook fans to play 3 on 3 with him at a secret location in Chicago, but first they had to find out where it was being held. Teasers were posted 5 days before the event, with the final location being revealed only a few hours before. The event was filmed and aired live on Facebook for all his fans.
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My role: Drive strategy, brand awareness, creative direction, event execution, manage project budgets, and agency partnership.

The results: 10% of D Rose Facebook community participated in the hunt. Over 30,000 watched the event. 500 turned up on the day, and a lucky 21 got to run with D Rose.  

‍National Award: 2012 Event Marketer Ex Award - Single Venue/Market Event - adidas Run with D. Rose

The U.S. Army All-American Bowl is a high school football all-star game held in early January in San Antonio, Texas. Currently played in the Alamodome, the game brings 90 of the nation's top high school football players in an East versus West matchup. During 2011-2013, my team created a consumer activation that included custom players lounges, premium event signage, and a remarkable athlete product unveiling.
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My role: Drive strategy, brand awareness, creative direction, event execution, manage project budgets, and agency partnership.