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inTulsa work highlights
inTulsa is an economic development and talent advisory arm of the $5B George Kaiser Family Foundation.
My Position
Director of Marketing (interim consultant) and Brand Marketing Consultant
Overview
I was brought into inTulsa to build the brand from the ground up. inTulsa wanted me to create a modern brand that would appeal to the tech industry for B2B and B2C (talent attraction). I built and executed the brand identity, digital properties, MarTech stack, processes, operational strategies, and data analysis dashboards while leading a team.
Responsibilities & Achievements:
- Built a data-driven Marketing department from the ground up and boosted YOY growth by 77% in two years. The gross economic impact of the candidate placements on the Tulsa economy was $11M.
- Developed candidate personas, content strategy, and creation (visual and written) across all external channels.
- Responsible for the GTM strategy and execution, consumer research, data analysis, and creative positioning aligned with business goals.
- Collaborated with executive leadership, optimizing operations and managing the Martech stack, operational processes, $500K+ budget, vendors, and day-to-day activities for the Marketing team (1 FTE & 5 CONTR).
- Led testing, optimization, and performance analysis utilizing Power BI, Google Analytics, and Looker.
- Managed content on 6 social media channels and created over 250+ organic social media posts in 2 years
- Oversaw end-to-end digital marketing campaigns for PPC, social media (paid/organic), OOH, events and SEM. Led high-engagement social media campaigns, reaching over 2M Impressions and surpassing KPIs.
- Led earned media (PR) opportunities. Partnered with PR agencies to collaborate on the overall earned media strategy.
Employer Brand Guidelines
Led the brand identity creation, including brand architecture, strategy, and visual identity, encompassing company name, logo, and brand guidelines.
Four New Company Websites
Launched 4 SEO-optimized websites.
My Role: I managed the overall project plans, creative direction, copy editing, budget, strategy, and partnered closely with our exceptional creative team.
Results: Achieved a 175% increase in traffic from Y1 to Y2.
My Role: I managed the overall project plans, creative direction, copy editing, budget, strategy, and partnered closely with our exceptional creative team.
Results: Achieved a 175% increase in traffic from Y1 to Y2.
1. B2C Website for candidates
2. B2B Website for businesses
4. Parent company website
Grow with us Podcast Launch
Launched a brand-new bi-monthly podcast channel.
My Role: I collaborated closely with the podcast hostand executive producer to establish operational processes, calendars, topics,guest selection, budget, creative design, and promotional plans.
Results: 34% increase YOY in podcast downloads. 33 episodes in 1.5 years.
My Role: I collaborated closely with the podcast hostand executive producer to establish operational processes, calendars, topics,guest selection, budget, creative design, and promotional plans.
Results: 34% increase YOY in podcast downloads. 33 episodes in 1.5 years.
Distributed across Spotify, Apple and Google podcasT
Multi-channel Brand Awareness Campaign
The inTulsa Brand Awareness Campaign was launched in the Tulsa MSA to bring awareness of the inTulsa service offerings for candidates. The goal was to drive new talent network sign-ups. The campaign was launched across Digital (Google, Meta, LinkedIn), OOH (airport and traditional), traditional local radio, Tulsa World Newspaper, and featured on local news broadcasts.
My Role: Campaign strategy, agency selection, creative & agency oversight, and campaign reporting
My Role: Campaign strategy, agency selection, creative & agency oversight, and campaign reporting
Brand Awareness Campaign KPI's
The 8 week campaign resulted in: 30K new website users, 2,300M impressions and a 20% increase in conversions surpassing campaign KPI's.
Out of Home
Digital
Living on Tulsa Time Campaign
The Living on Tulsa Time Event was a campaign to promote an all-inclusive two-day visit to Tulsa for tech talent (top individual contributors, managers, directors, and/or VP level). The two-day gathering allowed attendees to explore Tulsa with a guided city tour and targeted 1:1 meetings with C Suite leaders and hiring managers. Airfare, transportation, hotel, and hosted meals were included.
My Role: I spearheaded top-of-funnel marketing activities to attract our target candidates to the event. We ran digital ads on Meta and LinkedIn. I also directed a team of creatives to create all of the creative assets for the campaign and event. This included save-the-date cards, invitations, custom email templates, a landing page, digital ads, event signage, and an event attendee lookbook.
My Role: I spearheaded top-of-funnel marketing activities to attract our target candidates to the event. We ran digital ads on Meta and LinkedIn. I also directed a team of creatives to create all of the creative assets for the campaign and event. This included save-the-date cards, invitations, custom email templates, a landing page, digital ads, event signage, and an event attendee lookbook.
Lott Campaign KPI's
7000 page views, 1M+ ad impressions, 500 conversions, 35% click-to-open rate for emails. Campaign KPIs were achieved and 30 candidates were selected to fly to Tulsa for the event.
Landing page
ORGANIC SOCIAL and Ads
Blogs and Newsletters
Launched two new monthly newsletters for the brand. One for B2C (talent attraction) and the other for B2B (company attraction).
Results: After year one, we had over 40% Click-to-open rate for both newsletters, surpassing national benchmarks by 25%.
Results: After year one, we had over 40% Click-to-open rate for both newsletters, surpassing national benchmarks by 25%.
B2C Blog content and Monthly Newsletter
B2B Blog content and Monthly Newsletter
Photoshoots
Our team wanted to avoid using stock photography and instead wanted to feature real Tulsans.
My role: I led the planning for our photoshoot inpartnership with the sister brand Tulsa Remote. This included photographer selection, casting plan, shot list, DEI priorities, and on-site production oversight.
My role: I led the planning for our photoshoot inpartnership with the sister brand Tulsa Remote. This included photographer selection, casting plan, shot list, DEI priorities, and on-site production oversight.
Social Media
Launched the brand social media presence across 5 B2C and 2 B2B channels- LinkedIn, Instagram, Facebook, X, and YouTube.
My role: Developed the content strategy, monthly content creation & posting process.
Results: Created over 250+ organic social media posts in 2 years.
My role: Developed the content strategy, monthly content creation & posting process.
Results: Created over 250+ organic social media posts in 2 years.
Videos
Launched brand videos showcasing Life in Tulsa and partnered with local hiring company Consumer Affairs to attract candidates to their open positions.
My Role: Content strategy development, videographerselection, storyboard creation, and creative oversight.
Results: Over 2,000 views in 6 months
My Role: Content strategy development, videographerselection, storyboard creation, and creative oversight.
Results: Over 2,000 views in 6 months
Career Fair Booth
With the campus career fair season approaching, we needed a low-cost, easy-to-set-up career booth option to promote the brand. I partnered with a designer to develop a career pop-up booth. This included retractable branded signs and table drapes.
Results: The booth was used at over 20 career fairs to attract early career candidates to the brand.
Results: The booth was used at over 20 career fairs to attract early career candidates to the brand.
Work
Select Companies I've Worked For
ghSMART
Global Leadership Advisory Consulting Firm. In 2025, the firm was recognized as one of America's top consulting firms by Forbes Magazine Vault & Great Places to Work.
Adidas
Adidas is a global $18B German athletic apparel and footwear brand.
Point B Consulting
Point B is a global Management Consulting Firm. In 2019, Fortune Magazine recognized Point B as one of the US’ best management consulting workplaces.
InTulsa
inTulsa is an economic development and talent advisory arm of the $5B George Kaiser Family Foundation.
Calaton Systems
Calaton Systems is a professional software development agency.
