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Point B. work highlights
Point B is a global Management Consulting Firm. In 2019, Fortune Magazine recognized Point B as one of the US’ best management consulting workplaces.
Talent Acquisition Director- Employer Brand & Recruitment Marketing
I joined the Talent Acquisition team as a Marketer to build a new Talent Attraction program from the ground up for the firm. We had ambitious candidate growth goals and wanted to attract a younger demographic. I led the digital transformation of how we attracted candidates.
- Established a comprehensive Recruitment Marketing and Employer Brand program, shaping the strategic direction, brand positioning, and digital transformation with persona-driven content and cohesive visuals.
- Successfully managed the program's $1M budget, agency relationships, talent acquisition digital advertising efforts, a high-performing team (2 FTE, 2 CONTR), and creating versatile event toolkits.
- Spearheaded the creation of the firm-wide Employer Value Proposition and Employer Brand Identity Guidelines, enhancing the candidate and employee experience.
- Managed creative design, production, and data validation/reporting for brand campaigns, optimizing lead generation and conversion.
Employer Brand Guidelines
Website and Blog
Results: Grew web candidate growth by 57% and web hires by 31% in two years.
Social Media
Results: Record engagement, clicks, and 100,000 impressions in the first six months.
Videos
Results: A new Point B YouTube playlist called "FindYour Point B" was launched, featuring 11 new videos that have reached over 13,000 views in the first six months.
Photoshoots
My role: I led the planning for our annual employee photoshoot in partnership with corporate Marketing. This included photographer selection, casting plan, shot list, and on-site production oversight.
Monthly Newsletter
Results: Grew the talent network to 13,000 candidates in the first year. Achieved a 13.5% click-to-open rate for the monthly talent newsletter.
New Hire Box
career Journey
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