Calaton Systems work highlights

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Calaton Systems work highlights

Calaton Systems is a professional software development agency.

My Position

Fractional CMO

Overview

I joined Calaton as their fractional CMO. In my role I was responsible for refreshing the brand, developing the Marketing & Content Strategies, launching their new website and establishing a new social channel on LinkedIn.

Responsibilities & Achievements:

Led the brand refresh, encompassing new brand colors, brand guidelines and
Developed the Marketing, Content and Social Media Strategy
Established social media presence on LinkedIn and created monthly social media content to attract new customers to the brand

Brand Strategy & Positioning

Go-to-market strategy

Digital Marketing

Social Media Marketing

Brand Refresh & Guideline Development

I was responsible for refreshing the Calaton brand to help with their aggressive growth goals. I conducted an extensive competitor/ SWOT analysis and color study. I worked closely with a talented creative team to reimagine the tone/voice, mission, vision, messaging and taglines.

color study

"Before colors"

New Refreshed "After Colors"

New Brand messaging

New Fully Refreshed Website

I worked closely with the Calaton dev team to completely overhaul and refresh their website. We incorporated the new brand colors, fonts, messages, added an about page to help humanize the company and team.

calaton.systems

B2B Social Media

I was responsible for developing the content & social media strategy, communication pillars, creative templates and implementing processes for monthly postings.

Work

Select Companies I've Worked For

ghSMART

Global Leadership Advisory Consulting Firm. In 2025, the firm was recognized as one of America's top consulting firms by Forbes Magazine Vault & Great Places to Work.

Adidas

Adidas is a global $18B German athletic apparel and footwear brand.

Point B Consulting

Point B is a global Management Consulting Firm. In 2019, Fortune Magazine recognized Point B as one of the US’ best management consulting workplaces.

InTulsa

inTulsa is an economic development and talent advisory arm of the $5B George Kaiser Family Foundation.

Calaton Systems

Calaton Systems is a professional software development agency.

Interested in working together?

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